At Vita Nova, I worked across content and web design to create a high-touch, inviting brand experience. I redesigned the original website and brand from a layered, maximalist look into a cleaner, more accessible system. The brand expansion began with visual storytelling through photography, using close-up hero images paired with wider lifestyle moments to reflect both the detail and everyday experience of positive results. Warm backgrounds were introduced to soften the established blue spectrum palette and bring in a more human, personal feel. From there, I developed a refreshed color palette with skin-toned warmth and feel of a natural glow, creating a more elevated and inviting identity. The final content direction tied it all together with a welcoming voice and tone that positioned Vita Nova as established trusted experts with providers clients can rely on.